Live Conference

2018 Sales Management Conference

Coaching Tools for Material Handling Sales Leaders

March 1, 2018
Drury Inn & Suites Dayton North - Dayton, Ohio

Registration Fees

$629 per person Member Rate  
$999 per person Non-Member Rate  





Registration Includes: Conference admittance, onsite training materials, pre-event workbook, electronic course tools, refreshment breaks and lunch. Each attendee will also receive a copy of Don Buttrey’s new book, The SELL Process.  Travel and lodging not included.

















Conference Description

High expectations are placed on Material Handling Sales Managers. In the day-to-day urgencies of selling, it is likely that you get caught up in the details; working on deals, pricing, availability issues and operational problems. But sometimes in order to move your team forward, you need to take a moment to step back and evaluate the effectiveness of your sales process.

MHEDA invites you to join us for a one-day high impact Sales Management Conference providing clear direction and immediately useful tools to help you establish a team of highly trained, productive sales professionals.  Learn a structured program on how to specifically manage salespeople. We will give you the framework to improve your leadership skills to implement discipline and help your sales team take ownership of their jobs and responsibilities.

Beyond the learning tools, you will have the unique opportunity to network with fellow Material Handling Sales Managers. Register today at and do something good for your career, your team and your bottom line!


What Will You Learn

  • Learn the 24 disciplines that exemplify the ultimate sales professional.
  • Define your expectations for six sales disciplines which are “VITAL REGIMENS.”
  • Discuss the leadership qualities needed to be a compelling leader.
  • Learn how to apply winning coaching methods to lead a successful Material Handling sales team.
  • Review the leadership style needed to implement changes.
  • Learn More


Who Should Attend

  • Sales Managers
  • Material Handling Executives, Owners, Presidents
  • Young Professionals on a Sales Management Track


How Do You Prepare

Conference registrants will receive a pre-event workbook to help you research and evaluate your sales department. Then, during the Conference, you will have the opportunity to participate in open discussions to consider the sales management practices of your company. This is a great way to network and share best practices with fellow material handling sales leaders!



Conference Location

Drury Inn & Suites Dayton North
6616 Miller Lane
Dayton, OH 45414

Special Rate: $115 per night
A “hot breakfast” is included with the hotel room.

Call (937) 454-5200 by January 31st and refer to the group number “Group #2323732.”

Drury Inn & Suites Dayton North is conveniently located only seven miles from the Dayton International Airport. Your stay includes hot breakfast and evening refreshments. Enjoy the many amenities the hotel offers, including free Wi-Fi, 24-hour fitness center, indoor pool, complimentary parking, in room coffee maker, same day dry cleaning and free soda/popcorn. Enjoy easy access to many restaurants located within walking distance.



Meet Don Buttrey

Don Buttrey, President of Sales Professional Training, Inc.

Don is a no-nonsense, powerful teacher who relates sales skills so effectively that both rookie and veterans respond immediately and never get bored.

He is a gut-level coach with extensive real-world sales and territory experience. He uses no corny or hokey techniques, just hard work on the proven basics...sales fundamentals! Front-line sales professionals always give him high marks and indicate that his sales training is “the best they have EVER attended!”




Schedule at a Glance

Thursday, March 1

8:00 am

Sales Professional Management

9:30 am


9:45 am

Time Management & Relationship Skills

12:00 pm


12:45 pm

Strategic Selling & Prospecting

2:15 pm


2:30 pm

Tactical Selling & Pre-Call Planning

4:15 pm


4:30 pm

Coaching Tips

5:15 pm   

Conference Ends