Time: 12:00PM-12:30PM Central Time
Fee: Free for Members / $199 Non-Members
Presented by Thomas Armitage, Sr. Account Manager, Site-Seeker and Melinda Aiken, Account Manager, Site-Seeker
70% of a prospect’s buying process is done through visits to your website before you know these prospects are even on your site. That’s a big problem!
There’s two ways to drive more web leads. Get more people to your website, to increase the number of folks able to convert. And, optimizing your site so you’re able to convert more of the folks who arrive. By keeping both of those goals in mind, you can put the right tactics in place to drive traffic and connect better with those visiting the site through Conversion Rate Optimization (CRO).
Takeaways
- Ways to drive more traffic to your website
- How to increase conversion rates on your website
- Best practices for website landing pages
About the Speakers
Thomas Armitage is a senior account manager at Site-Seeker Inc., a digital marketing agency in Central NY, and leads marketing efforts for growing franchises CoreLife Eatery and OrthoLazer. Part-time, he is an adjunct professor at Utica College, teaching courses on market research and social media marketing. As a blogger, his pieces have been featured in Entrepreneur, MarketingProfs, SEMrush, and PR Daily. He earned his master’s in integrated marketing communication from West Virginia University and bachelor’s in public relations from Utica College of Syracuse University. Tom has overseen 60 CoreLife Eatery store launches (and counting) and has controlled more than $1 million in social media ad spend for the brand. He’s a music enthusiast with a passion for punk rock and 90s rap.
Melinda Aiken. Over the past decade, Melinda managed, designed and maintained a number of websites and digital marketing projects, joining Site-Seeker in 2013. As an account manager, she is trusted with some of our company’s longest-standing accounts. She has tremendous follow-through, which makes her perfect for SEO planning, lead nurturing and automation, and email marketing. Melinda has also taken on the role as Site-Seeker’s marketing manager. She is flexible and easy-to-work-with. When not at work, Melinda spends time with her husband and two daughters in their home in Nevada. She is an avid hockey fan who enjoys a great goalie fight!