Video is Essential!

Time: 12:00PM-12:30PM Central Time
Fee: Free for Members / $199 Non-Members
Presented by  Tom Armitage, Sr. Account Manager, Site-Seeker and Melinda Aiken

Video is Essential! If you don’t have video content, are you even relevant in today’s competition for online space?

There are so many video types to consider: testimonials, company backgrounders, animation explainers, animated gifs, product reviews, and more. Once you have choses the most impactful video type for your company goal, your efforts are far from done. It’s best to take advantage of all that video marketing has to offer. Make sure you are maximizing your distribution channels.


  • Learn what types of videos are popular and impactful in this industry
  • Understand your options in producing videos for digital marketing
  • Leverage the role videos can play in your marketing strategy

About the Speakers

Tom Armitage

Thomas Armitage – Tom is a senior account manager at Site-Seeker Inc., a digital marketing agency in Central NY, and leads marketing efforts for growing franchises CoreLife Eatery and OrthoLazer. Part-time, he is an adjunct professor at Utica College, teaching courses on market research and social media marketing. As a blogger, his pieces have been featured in Entrepreneur, MarketingProfs, SEMrush, and PR Daily. He earned his master’s in integrated marketing communication from West Virginia University and bachelor’s in public relations from Utica College of Syracuse University. Tom has overseen 60 CoreLife Eatery store launches (and counting) and has controlled more than $1 million in social media ad spend for the brand. He’s a music enthusiast with a passion for punk rock and 90s rap.

Melinda Aiken

Melinda Aiken – Over the past decade, Melinda managed, designed and maintained a number of websites and digital marketing projects, joining Site-Seeker in 2013. As an account manager, she is trusted with some of our company’s longest-standing accounts. She has tremendous follow-through, which makes her perfect for SEO planning, lead nurturing and automation, and email marketing. Melinda has also taken on the role as Site-Seeker’s marketing manager. She is flexible and easy-to-work-with. When not at work, Melinda spends time with her husband and two daughters in their home in Nevada. She is an avid hockey fan who enjoys a great goalie fight!