Video is Essential!

Time: 12:00PM-12:30PM Central Time
Fee: Free for Members / $199 Non-Members
Presented by Sara Park and Melinda Aiken of Site-Seeker

Video is Essential! If you don’t have video content, are you even relevant in today’s competition for online space?

There are so many video types to consider: testimonials, company backgrounders, animation explainers, animated gifs, product reviews, and more. Once you have choses the most impactful video type for your company goal, your efforts are far from done. It’s best to take advantage of all that video marketing has to offer. Make sure you are maximizing your distribution channels.


  • Learn what types of videos are popular and impactful in this industry
  • Understand your options in producing videos for digital marketing
  • Leverage the role videos can play in your marketing strategy

About the Speakers

Sara Park

Sara Park is the creative one! She majored in graphic design at Indiana State University and quickly realized that, to be successful, she would have to expand her expertise to all facets of marketing. Previously, she was the director of marketing for Hoffman Development Corporation and the creative director for Professional Media Services. Sara joined the Site-Seeker team in 2019 as an account manager.

In her spare time, Sara teaches painting classes for BB Designs and supports Utica Love – sharing her passion for art. When she’s not working, she loves to bake epic cakes, she kayaks and fishes for bass, and can be found in the stands cheering on her favorite football team. Sara resides in Ilion, NY.

Melinda Aiken

Melinda Aiken – Over the past decade, Melinda managed, designed and maintained a number of websites and digital marketing projects, joining Site-Seeker in 2013. As an account manager, she is trusted with some of our company’s longest-standing accounts. She has tremendous follow-through, which makes her perfect for SEO planning, lead nurturing and automation, and email marketing. Melinda has also taken on the role as Site-Seeker’s marketing manager. She is flexible and easy-to-work-with. When not at work, Melinda spends time with her husband and two daughters in their home in Nevada. She is an avid hockey fan who enjoys a great goalie fight!