The Four Pillars of the Sales Profession

Don Buttrey

If you’re looking to boost sales and maximize customer interactions this year, then it’s time to empower your sales team with the Sales Professional Training Camp.

Join Don Buttrey, President of Sales Professional Training, Inc., for two and a half days of intensive sales training. Through Don’s expert guidance, your sales team will gain the skills they need for strategic selling that drives results. Not only will they be expertly guided through The Four Pillars of the Sales Profession™ course, but registration includes training materials, a work binder and electronic course tools they can use for continued success.

Comprehensive Sales Training Sessions include:

Pillar I – Personal Disciplines: Learn the 24 disciplines needed as a professional sales person. Taking personal ownership of these will assure consistent actions and maximized results in your territory or area of sales responsibility. Sales is an individual sport where you must employ your own workout regimen and have a personal work ethic for brilliant performance and continuous improvement! Six VITAL REGIMENS will be established by each individual sales professional. These sessions will inspire personal change and improved time management.

Pillar II – Relationship Skills: People buy from people that they like and trust. This segment will sharpen core communication skills and drive home the importance of active listening! Highly engaging sessions will help you build relationships and skillfully adapt to all types and styles of customers.

Pillar III – Strategic Selling: Learners will gain a clear understanding of the big picture and the full range of responsibilities expected of sales professionals. Prospecting, account penetration, follow-up, service, and CRM will all be addressed. We will focus on territory management and implement formal strategic planning for key, major accounts.

Pillar IIII – Tactical Selling: Includes an intensive target account workshop where the learner selects an actual customer and will pre-plan for the next call with that customer. Using the workbook, video lectures, and skill development exercises, the learner will complete a written pre-call plan. Includes a clearly assigned role-play session all of which is directed to the learner’s sales manager for coaching and accountability! This section will also work on skillfully responding to objections and negotiation ploys.

The Sales Professional Training Camp is ideal for rookie and veteran sales professionals, managers and sales support professionals who want to improve their effectiveness and profitability. Empower your sales team with the practical skills, tools and fundamental disciplines they need to win! Space is limited to 50 attendees, so don’t delay! It’s easy to register.