How to Identify Leads in the Age of Privacy


Registration Fees:

No charge for Members
$199 for Non-Members

 

 


Program Description:

The bulk of your advertising dollars are going to waste. 97% leave your website without contacting you. The technology is here. You must identify these unknown website visitors. By mining through your data and connecting it to your CRM, you can more efficiently connect with your leads and turn them into paying customers.

Takeaways:

  • Why lead intelligence can be the most important sales tool in your toolbox
  • How to gather and leverage this newfound data
  • The importance of software integration to save time and dollars

Who Should Attend:

  • Dealers and Manufacturers

Speakers:

Matt Ford

Matt joined the Site-Seeker team in 2010 and has held multiple positions, helping establish and build the organization into a leading digital marketing agency. Today, Matt leads the team as President of Site-Seeker and continues to focus on enhancing the culture and growing the business by investing in the team that takes great care of our clients. Matt’s sharp strategic mind is always figuring out how things work to form better business solutions in an ever-changing industry. Matt lives in Rochester, NY and enjoys golf and chocolate (preferably together)!

 

Tom Armitage

Thomas Armitage is a senior account manager at Site-Seeker Inc., a digital marketing agency in Central NY, and leads marketing efforts for growing franchises CoreLife Eatery and OrthoLazer. Part-time, he is an adjunct professor at Utica College, teaching courses on market research and social media marketing. As a blogger, his pieces have been featured in Entrepreneur, MarketingProfs, SEMrush, and PR Daily. He earned his master’s in integrated marketing communication from West Virginia University and bachelor’s in public relations from Utica College of Syracuse University. Tom has overseen 60 CoreLife Eatery store launches (and counting) and has controlled more than $1 million in social media ad spend for the brand. He’s a music enthusiast with a passion for punk rock and 90s rap.