Google Ads – What You Need to Know

Google has been making some big changes to their search results page. With more than 60% of MHEDA member companies engaging in Google Ads it is important to understand what and how these changes can impact you.

During this webinar, presenters Eddie Bluff, co-founder of Site-Seeker, Inc., and Carl Pfranger, Internet Marketing Strategist for Site-Seeker, Inc. will identify what’s changed and discuss how to best position your company to capture prospective customers that have a need you can fill. 


  • Understanding recent changes to the Google search results page and how this impacts you.
  • Insight on how your audience searches for products and services you deliver.
  • Top actionable tips to better position your company on Google and interact with prospective customers.


  • Owners / Presidents / Marketing / Sales / Human Resource Professionals


This Webinar will take place from 12:00 p.m. – 1:00 p.m. Central Time on September 27.


  • $99 Members
  • $199 Non-Members
Register Now



Eddie Bluff is co-founder of Site-Seeker, Inc.; a Central New York based Digital Marketing Agency. Eddie spent some time as a faculty member at the University of Innovative Distribution and travels the country conducting seminars and workshops focused on positioning businesses within the digital path of their customers. Eddie provides thought provoking sessions on all aspects of marketing in the digital world and promises actionable takeaways that will impact your business.



Carl is the Internet Marketing Strategist at Site-Seeker. Carl is everyone’s go-to guy when there is a problem. Whether it’s hardware, software, client support or a personal hang-up. He will either have the answer or work his hardest to find it. Carl earned his degree in technology from SUNY Morrisville and held an IT support position at Hamilton College before joining Site-Seeker in 2008. In addition to maintaining the SSI server and keeping all of our computers working, he’s instrumental in strategic planning and a wizard in Google Analytics.


Can’t make the time or date? Webinars will be available on-demand once it’s completed. It’s affordable and available when and where it’s convenient for you. The cost is $99.

If you have any questions about this program or any other MHEDA events, send us your questions or comments at or call us at 847-680-3500.