60 Minute Webinar – 12:00PM-1:00PM Central Time – Fee: $99 Members / $199 Non-Members
Presented by Shari Altergott, Chief Experience Office, CX – Edge
The Customer Experience is a never-ending process that must be constantly reevaluated and adjusted based on market demands. Top performing companies understand the important role that customer feedback plays in developing this experience. Surveys can be an effective method to gain this feedback, if developed and executed appropriately, but they are not the only way.
In this webinar we will review effective methodologies to receive customer feedback including:
- Effectively Executed Surveys
- Customer Advisory Boards
- Identification of at-risk customers
- Market Research
Getting feedback about what you are doing right as well as how you can improve is the only way to stay ahead of your competition. Customer voice is priceless for your business, so never stop listening!
About the Speaker
Shari has over 18 years of experience within the Material Handling Industry. During her career she has held several positions within Marketing, Business Development and Executive Leadership. Over her time, she has developed a full scope marketing function that manages corporate initiatives related to Customer Experience, CRM, Social Networking, Brand Development, Advertising and Lead Generation. Shari also formally served as the Marketing Chair for the CSCMP Chicago Board and currently serves as an Executive Board Member for Loyola’s Supply and Value Chain Center.