Tue, October 6th, 2026

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12:00 pm – 1:00 pm CT

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Webinar

The New Rules of Search: Evolving from SEO to AI Answer Engines

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Hours
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About This Webinar

The way people search for information has fundamentally changed. Instead of scrolling through pages of search results, today’s buyers increasingly rely on AI-powered search experiences that deliver instant answers. At the same time, search engines have shifted from rewarding simple SEO tactics to prioritizing organizations that demonstrate real-world expertise, authority, and trust.

In this webinar, you’ll learn how to adapt your digital strategy for the next generation of search. Discover how Answer Engine Optimization (AEO), structured content, and topic-focused expertise can improve your visibility with both traditional search engines and emerging AI platforms. Whether your goal is to generate more qualified leads or strengthen your organization’s digital presence, this session will provide practical strategies to help your business remain discoverable in an AI-driven world.

Who Should Attend

This webinar is designed for business leaders and marketing professionals who want to strengthen their organization’s online visibility as search continues to evolve. It is especially valuable for executives, marketing teams, business development professionals, and anyone responsible for generating leads, managing website content, or building brand authority in the material handling industry.

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Event Speakers

Learn From the Best

Melinda Aiken

Client Service Manager

Jennifer Christopher

Account Manager

THIS EVENT IS HOSTED BY

This webinar is hosted by Site-Seeker, a digital marketing agency specializing in the material handling, supply chain, and manufacturing industries. Their team works with B2B organizations to develop digital marketing strategies and AI solutions that support lead generation, improve customer engagement, and provide data-driven business insights.

Key Takeaways

Structure Your Content for AI Answer Engines

Learn how to organize website content using structured formatting, schema markup, and FAQs that help AI-powered search engines identify and surface your expertise in answer-driven search results.

Build Lasting Industry Authority

Discover why search engines increasingly reward organizations with deep subject-matter expertise and how topic clusters can position your business as a trusted resource within the material handling industry.

Demonstrate Experience, Expertise, Authority & Trust

Understand how Google's E-E-A-T framework influences both traditional search rankings and AI-generated answers and learn practical ways to strengthen your brand's credibility and visibility online.

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John Doe

Director of Awsome, ABC Corporation

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Allie Liesch

Senior Account Manager | Site-Seeker

Allie Liesch is a Senior Account Manager at Site-Seeker, specializing in digital strategy, multi-channel marketing campaigns, and long-term client success. She works as a strategic extension of her clients’ teams, helping organizations align digital initiatives with business objectives through data-driven planning and execution. With extensive experience managing complex marketing programs, Allie helps businesses create customer-focused online experiences that drive engagement, increase conversions, and support sustainable growth.

Jennifer Christopher

Account Manager | Site-Seeker

Jennifer Christopher is an Account Manager at Site-Seeker who specializes in digital marketing optimization, inbound marketing, and lead generation strategies. She works closely with clients to implement data-driven marketing initiatives, optimize digital performance, and leverage platforms such as HubSpot to build stronger sales pipelines and improve customer engagement.

Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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