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From Status Quo to Status Grow: How Leaders Build a Sales Culture
About This Webinar
This webinar is presented by the AEA as part of its year-round UID Webinar Series. Through MHEDA’s partnership with AEA, this educational program is offered exclusively as a complimentary benefit to MHEDA members, providing access to expert-led content that supports professional and business growth.
Organizations don’t achieve sustainable growth by maintaining the status quo. They achieve it by creating a culture where every employee understands their role in driving customer value and business success.
In this engaging webinar, Todd Cohen, CSP, The Sales Culture Architect®, shares proven strategies for transforming organizational thinking from maintaining the status quo to embracing a culture of growth. Drawing from his book From Status Quo to Status GROW, Todd demonstrates why everyone in an organization is in sales—not because everyone carries a sales title, but because every interaction influences the customer experience and ultimately impacts revenue.
Whether you lead a sales team or an entire organization, you’ll leave with practical ideas for creating a culture where growth becomes everyone’s responsibility.
Who Should Attend
This webinar is designed for business leaders and professionals who are responsible for driving growth and strengthening customer relationships. Whether you’re a President or CEO, sales or business development leader, operations, customer experience, or marketing professional, or an emerging leader looking to expand your impact, you’ll gain practical strategies for building a culture where everyone contributes to organizational success.
EVENT SPEAKER
Learn From the Best
Todd Cohen, CSP, is a globally recognized keynote speaker, sales culture expert, and author who helps organizations redefine growth and leadership. With over 40 years of experience, he delivers a powerful message: Everyone’s in Sales — and that makes everyone a leader. Known as The Sales Culture Architect™, Todd teaches that sales is not a department but a mindset. He empowers professionals at every level to influence outcomes, build relationships, and create value — driving a unified culture of leadership and collaboration. His work is especially impactful in the distribution and supply chain industries, where success depends on influencing without authority and navigating complex relationships.
Todd Cohen
CSP, The Sales Culture Architect®
Key Takeaways
Everyone Influences Revenue
Discover why every employee, not just those in sales, plays a role in shaping the customer experience and contributing to business growth.
Create a Growth-Focused Culture
Learn practical strategies to shift your organization from maintaining the status quo to embracing a mindset centered on continuous growth and opportunity.
Lead with Greater Impact
Gain actionable leadership techniques to empower your team, foster accountability, and build a culture where every interaction moves your organization closer to success.
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