Diversity & Inclusion 3 Part Series
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Register
- Member - $199
Presented by Kelly McDonald, Founder, McDonald Marketing
The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures.
This series includes:
How to Be a Culturally-Ready, Culturally-Friendly Employer
This presentation will focus on how you can best reach and retain diverse workers by understanding varying levels of acculturation, differences in values, and how to increase productivity and retention among your diverse workforce.
Length: 1 hour
How to Work With and Lead People Not Like You
This session will cover the many ways we can be different from one another and how those differences manifest themselves in work situations. It will show how employees can succeed in today's diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs. For those in leadership positions, or those who aspire to manage and lead others, this session will identify key ways in which you can effectively communicate, guide, and lead associates and colleagues who are not like you.
Length: 1 hour
How to Market and Sell to People Not Like You
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity. Diversity comes in many forms: gender, race, age, life stage, language preference, sexuality, and hobbies or special interests are all ways in which people's differences are recognized. By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers' uniqueness, you are validating the importance of a consumer group.
Length: 1 hour
Member Price: $199
Kelly McDonald
Founder
McDonald Marketing
Kelly is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience.
She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine. She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.
Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.
Register yourself and/or other employees of your company!
Click the button below to register yourself or other employees for this course. You will be able to register multiple employees at the same time. Once you complete the registration, you will receive an order confirmation receipt and each registrant will receive an email confirmation with a link to access their course. The registrants will have access to the course for 90 days from the date of registration.
Member Price: $199
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This first presentation in a 3 part series will focus on how you can best reach and retain diverse workers by understanding varying levels of acculturation, differences in values, and how to increase productivity and retention among your diverse workforce. Member Price: $99
Presented by Kelly McDonald, Founder, McDonald Marketing
The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures.
This presentation will focus on how you can best reach and retain diverse workers by understanding varying levels of acculturation, differences in values, and how to increase productivity and retention among your diverse workforce.
Key Points
- Learn the core values of various cultures and how understanding these values will help you connect with your employees and co-workers in a meaningful way.
- Learn the Four Latino Mindsets and how each views and prioritizes work, family leisure time, and more.
- Learn how some employers are using innovative strategies to recruit and retain the most effective workers.
- Do's and Don'ts are covered in detail.
Length: 1 hour
This course is part of the Diversity & Inclusion 3 Part Webinar Series.Member Price: $99
Kelly McDonald
Founder
McDonald Marketing
Kelly is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience.
She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine. She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.
Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.
Diversity & Inclusion 3 Part Webinar Series
presented by Kelly McDonaldThe U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures. This series will discuss how to be a culturally-friendly employer and how employees can work with and market to people not like them.
Register yourself and/or other employees of your company!
Click the button below to register yourself or other employees for this course. You will be able to register multiple employees at the same time. Once you complete the registration, you will receive an order confirmation receipt and each registrant will receive an email confirmation with a link to access their course. The registrants will have access to the course for 90 days from the date of registration.
Member Price: $99
MHEDA Talks Podcast: Kelly McDonald on Diversity in the WorkplaceHost Shari Altergott, Chief Experience Officer of The CX Edge talks with Kelly McDonald, speaker of author of 4 best selling books. They discuss the how diversity impacts the workplace and how to recruit a more diverse workforce.
It's Time to Talk About Race at Work
by Kelly McDonald
This book will help you successfully create a fair and equitable workplace that recognizes diverse talent and fosters productive and constructive conversations in your organization.
MHEDA.org Resources for Members
As companies become more aware of the importance and benefits of having a diverse workforce, MHEDA has gathered a list of resources to help members gain a better understanding of what DE&I means to their business.
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This second presentation in a 3 part series will cover the many ways we can be different from one another and how those differences manifest themselves in work situations. It will show how employees can succeed in today's diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs. For those in leadership positions, or those who aspire to manage and lead others, this session will identify key ways in which you can effectively communicate, guide, and lead associates and colleagues who are not like you. Member Price: $99
Presented by Kelly McDonald, Founder, McDonald Marketing
We all know that a diverse workforce leads to better decisions and solutions - it has been proven to grow business and profits.
But when the person in the next cube or office is different from you, friction can arise. Different people may not see eye-to-eye on an issue. They may have vastly different approaches to work. Their communication styles may be very different. Cultural backgrounds and norms can differ. How do you work alongside someone who may be quite different from you, respect those differences and be effective in your role?
And what about leading a diverse team? Leaders face daily the challenges of inspiring, communicating and executing strategy with their teams. How does one motivate and lead groups of people who come from different backgrounds? How do you do that when people are motivated by different values and view the world and work through different lenses?
This session will cover the many ways we can be different from one another and how those differences manifest themselves in work situations. It will show how employees can succeed in today's diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs. For those in leadership positions, or those who aspire to manage and lead others, this session will identify key ways in which you can effectively communicate, guide, and lead associates and colleagues who are not like you.
Length: 1 hour
This course is part of the Diversity & Inclusion 3 Part Webinar Series.Member Price: $99
Kelly McDonald
Founder
McDonald Marketing
Kelly is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience.
She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine. She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.
Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.
Diversity & Inclusion 3 Part Webinar Series
presented by Kelly McDonaldThe U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures. This series will discuss how to be a culturally-friendly employer and how employees can work with and market to people not like them.
Register yourself and/or other employees of your company!
Click the button below to register yourself or other employees for this course. You will be able to register multiple employees at the same time. Once you complete the registration, you will receive an order confirmation receipt and each registrant will receive an email confirmation with a link to access their course. The registrants will have access to the course for 90 days from the date of registration.
Member Price: $99
MHEDA Talks Podcast: Kelly McDonald on Diversity in the WorkplaceHost Shari Altergott, Chief Experience Officer of The CX Edge talks with Kelly McDonald, speaker of author of 4 best selling books. They discuss the how diversity impacts the workplace and how to recruit a more diverse workforce.
It's Time to Talk About Race at Work
by Kelly McDonald
This book will help you successfully create a fair and equitable workplace that recognizes diverse talent and fosters productive and constructive conversations in your organization.
MHEDA.org Resources for Members
As companies become more aware of the importance and benefits of having a diverse workforce, MHEDA has gathered a list of resources to help members gain a better understanding of what DE&I means to their business.
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This third presentation in a 3 part series will discuss the complexity of diversity marketing and how recognizing differences and tailoring your product, message or marketing efforts to reflect consumers' uniqueness will validate the importance of that consumer group. Member Price: $99
Presented by Kelly McDonald, Founder, McDonald Marketing
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity. Diversity comes in many forms: gender, race, age, life stage, language preference, sexuality, and hobbies or special interests are all ways in which people's differences are recognized.
By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers' uniqueness, you are validating the importance of a consumer group. It may be counterintuitive to focus on differences rather than similarities, but this can really stretch your marketing muscles and bring incremental results.
Key Points
- Learn about the hottest new market segments and how they're shaping culture.
- Learn the key emotional drivers for important target segments and how your business can leverage those in marketing messages.
- Learn which group represents the largest opportunity for your business right now and which group will be your greatest opportunity tomorrow.
- Specific strategies and tactics will be discussed for identifying your high-potential prospects and reaching them effectively
Length: 1 hour
This course is part of the Diversity & Inclusion 3 Part Webinar Series.Member Price: $99
If you would like to be designated as a company manager to track employees' progress through courses, contact MHEDA at connect@mheda.org or 847-680-3500.
Kelly McDonald
Founder
McDonald Marketing
Kelly is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience.
She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine. She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.
Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.
Diversity & Inclusion 3 Part Webinar Series
presented by Kelly McDonaldThe U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures. This series will discuss how to be a culturally-friendly employer and how employees can work with and market to people not like them.
Register yourself and/or other employees of your company!
Click the button below to register yourself or other employees for this course. You will be able to register multiple employees at the same time. Once you complete the registration, you will receive an order confirmation receipt and each registrant will receive an email confirmation with a link to access their course. The registrants will have access to the course for 90 days from the date of registration.
Member Price: $99
MHEDA Talks Podcast: Kelly McDonald on Diversity in the WorkplaceHost Shari Altergott, Chief Experience Officer of The CX Edge talks with Kelly McDonald, speaker of author of 4 best selling books. They discuss the how diversity impacts the workplace and how to recruit a more diverse workforce.
It's Time to Talk About Race at Work
by Kelly McDonald
This book will help you successfully create a fair and equitable workplace that recognizes diverse talent and fosters productive and constructive conversations in your organization.
MHEDA.org Resources for Members
As companies become more aware of the importance and benefits of having a diverse workforce, MHEDA has gathered a list of resources to help members gain a better understanding of what DE&I means to their business.
MHEDA Talks Podcast: Kelly McDonald on Diversity in the Workplace
Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Kelly McDonald, speaker of author of 4 best selling books. They discuss the how diversity impacts the workplace and how to recruit a more diverse workforce.
It's Time to Talk About Race at Work
by Kelly McDonald
This book will help you successfully create a fair and equitable workplace that recognizes diverse talent and fosters productive and constructive conversations in your organization.
MHEDA.org Resources for Members
As companies become more aware of the importance and benefits of having a diverse workforce, MHEDA has gathered a list of resources to help members gain a better understanding of what DE&I means to their business.