DIS Corp 2026 Equipment Dealer Technology Trends Report

In-depth look at how dealers can stay competitive in today’s market.

Bellingham, WA – DIS, a leading provider of equipment dealership management software, has released its 2026 Equipment Dealer Technology Trends Report: The Future-Ready Dealership. The report provides an in-depth look at how dealers can stay competitive in today’s market by leveraging analytics and embracing emerging technologies.

As the market faces growing challenges, the most successful dealerships are no longer relying on instinct alone. The report highlights how forward-thinking dealers are:

  • Harnessing data and analytics to uncover patterns, track key metrics, and identify opportunities hidden in their operations.
  • Implementing AI and automation to streamline processes, reduce errors, and free up staff to focus on customer engagement.
  • Applying emotional intelligence to strengthen customer relationships, motivate teams, and maintain the human touch that drives loyalty.

“Success in 2026 will come not just from working harder, but from working smarter,” says Shane Waldemar, General Manager at DIS. “Our report shows how leading dealers are balancing analytics, automation, and human judgment to move from insight to impact, creating dealerships that are both efficient and emotionally intelligent.”

About DIS

Dealer Information Systems (DIS) is a leading provider of business management software for agriculture, lift truck, construction, and truck refrigeration dealers and distributors. For over 40 years, DIS has empowered dealership teams to collaborate seamlessly, streamline operations, and boost sales and service performance—at scale. Beyond software, DIS delivers the technology and industry expertise to fuel dealer success now and well into the future.

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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