60 Minute Webinar Recording CRM - The Cornerstone to Efficient and Effective Marketing Presented on March 18, 2010 by Barry Lauterwasser

 

Description

Outside sales, inside sales, equipment, aftermarket, direct mail, e-mail, and all other facets of marketing your distributors products & services depends upon a single-source of managed data. Going into the future having all your data in one location and staying on top of it will make the difference between effective and efficient marketing. Don't stand on the sidelines while your competition makes ground on precious market share.

What You Will Learn

• Who’s data is it, and how do you corral it to one location
  
• Establishing a successful infrastructure for effective CRM
  
• How online CRM in “the cloud” could be your answer to mobile CRM
  
• How to create “buy-in” from the sales force
  

Who Should Attend

• Business Owners and Presidents
• Human Resource Professionals
• Marketing and Sales Professionals
• IT Professionals

About the Speaker

Mr. Lauterwasser has over 25 years of practical business experience that spans roles as operations manager, branch manager for a major capital equipment leasing company and most recently, Corporate Marketing Manager for a major forklift dealership with six branches. His experience with sales and marketing also includes sales management and over 10 years of personal B2B selling experience. After years of working with dealers within our industry that did not have sufficient internal marketing support he launched Symbion Marketing in 2008 to consult with and provide marketing services for companies that seek guidance and services. He has a BA in marketing from the University of Louisville and has articles published in our own MHEDA Journal.

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