Four Pillars of Sales Profession
Education > Education

The Four Pillars of the Sales Profession TM Seminar

2 ½ Day Seminar Co-Sponsored with the AEA
Date: October 5-7, 2010
Location: DoubleTree Guest Suites, Dayton, Ohio
Speaker: Don Buttrey, Sales Professional Training, Inc.

Download Seminar Brochure for complete details
To Register - Download Printable Registration Form

Description

This 2-1/2 day seminar in Dayton, Ohio will focus on each attendee's selling situation. Sales Professionals will learn how to document their organization’s value-added services and sell them to their customers. With the help of the logical and systematic “SELL Process,” attendees will work on a target account of their choice to gain practical, hands-on tools for better face-to-face selling.

Selling skills will be covered through high-energy discussions, workshops and role-plays. Topics such as relationship skills, communications, people skills, and selling customer benefits and value versus price will be covered.

What You Will Learn

  • Relationship building
  • Active listening
  • Benefit selling
  • How to sell the value-added of your dealership
  • Overcoming price sensitivity
  • Strategic account planning and territory management
  • Pre-call tactical planning
  • Presentation skills
  • Methodology to answer objections
  • Closing techniques
  • Actual practice using role-playing

 Who Should Attend?

  • Any Sales Professional — new hires and veterans alike will benefit from the fundamental selling skills presented in this seminar. Salespeople will take away valuable techniques they can put to use on their very next sales opportunity.
  • Sales Managers  who need to reinforce the training will also benefit from this seminar. Attending with your team equips you to coach and reinforce the disciplines! Follow-up Guides are provided for all managers who attend.

Seminar Location

This Seminar will be held at the DoubleTree Guest Suites South, Dayton Mall in Dayton, OH.  For housing, call 937-436-2400 and receive the special discounted room rate of $92.00 per night. Reservations must be made at least 2 weeks prior to the seminar or room block is not guaranteed.
 

Seminar Agenda

Tuesday, October 5  —  8:00 a.m. - 5:00 p.m.
Wednesday, October 6 —  8:00 a.m. - 5:30 p.m.
Thursday, October 7 —  8:00 a.m. - 11:00 p.m.

About the Speaker

Don Buttrey, President, Sales Professional Training, Inc., has worked over 22 years for a manufacturing company that was built and dependent on distributors. Buttrey is an expert in selling skills training. He has extensive sales and marketing expertise in inside/outside sales, international sales, industrial distribution, product engineering and manufacturing.



MHEDA is co-sponsoring this sales training event with the Association Education Alliance (AEA); 
which is a collaboration of distributor associations that work together to provide training and networking with other distributor sales professionals from a variety of different industries.