The Four Pillars of the Sales Profession ^TM Seminar

2 ½ Day Seminar Co-Sponsored with the Association Education Alliance
Date: October 14-16, 2008 — Completed
Location: Double Tree Guest Suites, Dayton, Ohio
Speaker: Don Buttrey, Sales Professional Training, Inc.
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Description

This 2-1/2 day seminar in Dayton, Ohio will focus on each attendee's selling situation. Sales Professionals will learn how to document their organization’s value-added services and sell them to their customers. With the help of the logical and systematic “SELL Process,” attendees will work on a target account of their choice to gain practical, hands-on tools for better face-to-face selling.

Selling skills will be covered through high-energy discussions, workshops and role-plays. Topics such as relationship skills, communications, people skills, and selling customer benefits and value versus price will be covered.

What You Will Learn

Relationship building Active listening Benefit selling How to sell the value-added of your dealership Overcoming price sensitivity Strategic account planning and territory management Pre-call tactical planning Presentation skills Methodology to answer objections Closing techniques Actual practice using role-playing

 Who Should Attend?

• Any Sales Professional — new hires and veterans alike will benefit from the fundamental selling skills presented in this seminar. Salespeople will take away valuable techniques they can put to use on their very next sales opportunity.
• Sales Managers  who need to reinforce the training will also benefit from this seminar. Attending with your team equips you to coach and reinforce the disciplines! Follow-up Guides are provided for all managers who attend.

Seminar Location

This Seminar will be held at the Double Tree Guest Suites South, Dayton Mall in Dayton, OH. Once you register, you will receive information to make your hotel reservations. The special room rate for participants is $92.00. 
 

Seminar Agenda

Tuesday, October 14  —  8:00 a.m. - 5:30 p.m.
Wednesday, October 15 —  8:00 a.m. - 5:30 p.m.
Thursday, October 16 —  7:45 a.m. - 1:15 p.m.

About the Speaker

Don Buttrey, President, Sales Professional Training, Inc., has worked over 22 years for a manufacturing company that was built and dependent on distributors. Buttrey is an expert in selling skills training. He has extensive sales and marketing expertise in inside/outside sales, international sales, industrial distribution, product engineering and manufacturing.

MHEDA is co-sponsoring this sales training event with the Association Education Alliance (AEA);  which is a collaboration of distributor associations that work together to provide  training and networking with other distributor sales professionals from a variety of different industries.