Marketing Strategies for
Storage & Handling and Systems Integrators
November 5-7, 2008
Eaglewood Resort & Spa
1401 Nordic Road
Itasca, IL 60143
Learn to develop a strategic marketing
plan to grow your business.
View Complete Brochure
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Registration Fee:
$749 per person (Members)
$1,249 per person (non-Members)
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COMPLETED |
Description
This program is designed to help you learn how to strengthen your marketing message from tele-prospecting, direct mail, web site design, email marketing to conducting effective customer events or even celebrating your company anniversary. Attendees will learn how to evaluate marketing strategies and tactics and learn the basics of developing a strategic marketing plan to grow their business.
The program will begin with a Strategic Marketing discussion to help you understand:
- why marketing is important to your company's success
- how you can make your marketing message customer focused
- who should have responsibilities for Business Development and Marketing in your distributorship.
Through speaker presentations and discussion groups, you will learn:
- How to determine your marketing target audience
- Marketing Objectives and Tactics that Support Sales
- How to develop new projects with existing customers
- Prospecting responsibilities and technique for salespeople
- Plus much more
Who Should Attend?
Dealer Principals, Marketing, Business Development and Sales Executives of:
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Storage & Handling Distributors
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Engineered Systems Distributors and Integrators
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Forklift Distributors who want to increase their storage and Handling/Engineered Systems Business
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Supplier Sales and Marketing Executives
MHEDA University brings this educational program to you. Registration fee includes: admittance to the program, handout material binder, Welcome Reception and dinner, two lunches, dinner and bowling and all refreshments. It does not include travel and lodging.
If you have any questions about this program or any other MHEDA events, please contact us at 847-680-3500 or connect@mheda.org.
