60-minute Webinar: A Distributor Marketing Strategy
Showing Customers How to Store More in Less Space 

Storage and Handling Series - Session 1
Date: July 16, 2008
Time: 12:00 p.m. — 1:00 p.m. CT
Speaker: Gary T. Moore, Industry Veteran

Registration Fee: $149 per company location for each session in the series $297 per company location for the entire series

Completed

Description

In this webinar, Gary Moore will show material handling distributors how to develop a long term marketing strategy based on showing customers "How to store more in less space".

In a fast paced presentation, Gary will cover:

• why "How to Store More in Less Space" strategies are so powerful in attracting prospects
• how such a strategy helps create higher gross margin business for distributors
• what the key customer space issues are, and why space optimization is so important for customers
• distributor capabilities required to address these issues
• elements of a marketing strategy built on these facts, including themes, salesperson "sensitivity" training, open ended questions, web sites, shows, direct mail, seminar selling ,... and more

Who Should Attend

• Sales and Marketing executives of distributors looking to leverage their customer space saving capabilities into a strong "How to..." sales strategy. Includes Storage & Handling , Engineered Systems and Forklift distributors.

What is a Webinar?

A Webinar is a virtual event where participants view a presentation through their Web-browser and listen to the audio through their telephone. All you need is a telephone line and high-speed Internet connection to be able to participate. A key feature of a Webinar is its interactive elements like periods of Q&A where listeners can ask a question or join in the polling feature for real-time tabulation. Once you sign up for a webinar, you will receive an e-mail with detailed information on how to log in to the webinar and what number to call to for the audio portion. You will also be sent any handout material the presenter will be using during the presentation for your files. 

About the Speaker

Gary has been in the materials handling industry since 1971 and has a passion for industrial distribution and its contributions to American industry. In 1998-99, Gary served as President of the Material Handling Equipment Distributors Association (MHEDA). Gary is a frequent speaker and author on sales, marketing, and industrial distribution.. Gary is the creator of Objective Based Selling© – a sales model for business to business sales of capital equipment.  

Gary Moore is also the author of the newly published Objective Based Selling book availiable only through MHEDA. For more information or to order a copy, click here. 

Check out the other Storage and Handling Series Programs:

• August 13, 2008 — How to Provide Legal and Performance Protection in Proposals and Manage Formal Contracts in Material Handling Projects 
• September 24, 2008 —  Building Permit Issues for Material Handling Projects

MHEDA University brings this educational program to you. Participation is easy and very economical! Instructions to connect to the web and instructions to call the 800 number for the audio portion of this event will be emailed to you approximately 1 week before the start of the presentation. All handout material will also be emailed to you in advance of the webinar. If you have any questions about this program or any other MHEDA events, please contact us at 847-680-3500 or connect@mheda.org.

Can’t Attend? The Webinar audio-CD with the handout materials is available!  Learn at your convenience - make the program fit your schedule!  Share your knowledge with colleagues and staff – CD’s are perfect for in-firm training!  Listen wherever it’s convenient for you – the CD’s are completely portable classroom instruction! The audio-CD and handout materials are available at $149 individually  or $297 for the entire series.